This book covers the end-to-end lifecycle of managing a mobile product — from deciding whether to build native or cross-platform, through app store submission, to growth, retention, and monetisation. Each chapter focuses on the unique constraints and opportunities that mobile platforms introduce.
Contents
Chapter 1: The Mobile Landscape
Why mobile product management is different — platform dynamics, ecosystem rules, and user behaviour patterns.
Chapter 2: Platform Strategy — Native vs Cross-Platform
iOS vs Android trade-offs, cross-platform frameworks (React Native, Flutter), and when to build both.
Chapter 3: App Store Strategy & Submission
App Store and Play Store guidelines, review processes, beta testing via TestFlight, and staged rollouts.
Chapter 4: Mobile User Research & Discovery
Research methods unique to mobile — session replays, gesture analysis, in-app surveys, and offline behaviour.
Chapter 5: Mobile UX & Design Principles
Platform-specific design language, navigation patterns, accessibility, and responsive layout for various screen sizes.
Chapter 6: Mobile Product Metrics
Acquisition, activation, retention, referral, revenue (AARRR) adapted for mobile. Cohort analysis, crash rate, and session depth.
Chapter 7: Growth & Retention for Mobile Apps
Push notifications, deep linking, referral programmes, app clip experiences, and re-engagement campaigns.
Chapter 8: Monetisation Models
In-app purchases, subscriptions, freemium, ads, and paid apps. Pricing psychology and store commission economics.
Chapter 9: Mobile Analytics & Experimentation
Instrumenting events, A/B testing on mobile, feature flags, and integrating with Firebase, Mixpanel, or Amplitude.
Chapter 10: Mobile Product Launch & Operations
Launch playbook, phased rollouts, incident response on mobile, version fragmentation, and sunsetting old versions.
Quiz: Test Your Knowledge
10 questions covering the full book. Each question carries 2 marks (20 total).