The Mobile Landscape
Why mobile product management is different — platform dynamics, ecosystem rules, and user behaviour patterns.
Fundamentals of Mobile Product Management
A practical guide covering the mobile product lifecycle — from choosing native vs cross-platform and navigating app store submission to driving growth, retention, and monetisation on iOS and Android.
Table of Contents
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Chapter 1 -
Chapter 2 Platform Strategy — Native vs Cross-Platform
iOS vs Android trade-offs, cross-platform frameworks, and when to build both.
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Chapter 3 App Store Strategy & Submission
App Store and Play Store guidelines, review processes, beta testing, and staged rollouts.
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Chapter 4 Mobile User Research & Discovery
Research methods unique to mobile — session replays, gesture analysis, in-app surveys, and offline behaviour.
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Chapter 5 Mobile UX & Design Principles
Platform-specific design language, navigation patterns, accessibility, and responsive layout.
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Chapter 6 Mobile Product Metrics
Acquisition, activation, retention, referral, revenue (AARRR) adapted for mobile. Cohort analysis, crash rate, and session depth.
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Chapter 7 Growth & Retention for Mobile Apps
Push notifications, deep linking, referral programmes, app clip experiences, and re-engagement campaigns.
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Chapter 8 Monetisation Models
In-app purchases, subscriptions, freemium, ads, and paid apps. Pricing psychology and store commission economics.
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Chapter 9 Mobile Analytics & Experimentation
Instrumenting events, A/B testing on mobile, feature flags, and analytics tooling.
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Chapter 10 Mobile Product Launch & Operations
Launch playbook, phased rollouts, incident response, version fragmentation, and sunsetting old versions.
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Quiz Test Your Knowledge
10 questions covering the full book. Each question carries 2 marks (20 total).